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Kellogg’s ridiculed over “cereal for dinner” campaign

Kellogg's ridiculed over

Kellogg’s CEO Gary Pilnick has ignited a social media firestorm after claiming that the “cereal for dinner” campaign is landing very well with American consumers.

In an interview, Pilnick promoted cereal for dinner as a cost-effective alternative for families as he addressed the increasing food costs. One user cynically pointed out the contradiction in a CEO advocating for cereal dinners while earning an annual salary of $1 million with over $4 million in incentives.

Furthermore, other users argued that buying a $10 family-sized cereal box and a $3 carton of milk actually cost as much as frozen lasagna meant to serve the same number of people for dinner. Watch this video of Gary Pilnick.

Kellogg’s ridiculed over “cereal for dinner” campaign

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