In an exclusive development, Amazon is deliberating on implementing a monthly subscription fee ranging between $5 and $10 for its Alexa service, which has proven financially unsustainable. This move is part of a broader initiative to revamp its artificial intelligence capabilities.

Sources close to the matter revealed that Amazon is reevaluating the economic viability of Alexa, despite its widespread adoption. The proposed subscription fee aims to offset the substantial costs associated with maintaining and advancing the AI technology powering Alexa.

Amazon’s consideration comes amidst ongoing efforts to enhance Alexa’s capabilities and ensure its long-term profitability. The AI overhaul is expected to introduce significant upgrades and features, positioning Alexa as a more robust and competitive virtual assistant in the market.

The potential subscription model represents a strategic shift for Amazon, aligning with its broader strategy to monetize high-demand services effectively. However, details regarding the rollout timeline and specific features accompanying the subscription plan remain undisclosed.

As Amazon continues to navigate the complexities of AI development and consumer demand, stakeholders await further updates on this pivotal development for Alexa and its ecosystem.