After running pilot tests in Brazil and parts of the Asia Pacific for roughly two years, Mastercard is finally rolling out its biometric retail payments system in Europe. The world’s largest payment card company appears to be determined to wean consumers off not only cash, its eternal rival, but also credit and debit cards, its main line of business until now. To that end, it is piloting its Biometric Checkout Program in Poland in collaboration with local fintech company PayEye, which will be providing its iris and face biometric technology.
Mastercard’s global Biometric Checkout Program, represents a first-of-its-kind technology framework to help establish standards for new ways to pay, allowing cardholders to use a wide range of biometric payment authentication methods such as palm, face or iris scan. This simplifies the checkout process in store, as consumers no longer need to use a physical payment card, cash or a mobile device to pay for purchases. With Mastercard Biometric Checkout Program, secure and convenient experiences are possible simply by using your biometrics.
“Mastercard is a pioneer of innovative payment methods and drive security, and standardization and Poland is an (sic) perfect place for such a groundbreaking pilot,” said Marta Życińska, general manager Poland, Mastercard.
The global payments giant says it chose Poland as its first European country to pilot the program because of its receptiveness to new technologies. According to their survey, four out of five Polish people say that they use or have used biometric technology while among the 18–25-year-olds category, almost all are familiar with using biometrics.
“Poland was one of the first countries where contactless payments with Mastercard cards were introduced and we know that Polish consumers are leaders in adopting innovative technologies,” says Marta Życińska, master’s general manager for Poland.
The pilots will be conducted in five stores in Warsaw, Wrocław, Kraków, Poznań and Czeladź. Empik has over 350 stores across Poland.
