Apple Becomes First Brand to Surpass $1 Trillion in Brand Value: Kantar’s BrandZ Ranking

U.S. tech giant Apple has achieved a historic milestone by crossing the $1 trillion mark in brand value, marking a significant 15% increase from last year. According to Kantar’s BrandZ ranking, Apple maintained its position as the world’s most valuable brand for the third consecutive year in 2024.

Following Apple is Alphabet’s Google, with a brand value of $753 billion, and Microsoft, with a brand value of $713 billion, as reported by Kantar.

This achievement comes as Apple recently unveiled new AI features, aimed at reigniting demand for iPhones and reversing a sales decline prompted by fluctuating consumer spending and intensified competition from other tech companies.